Welcome to Paws Parade

Pets live here. Color does too.

Expressive furniture, toys, and everyday things for pets with personality—and the homes happy to show it.

Meet the line-up Why Paws Parade
Paws Parade Harvest Hideaway cat tree on a clean white background Scratch & climb Paws Parade Orange Hugger pet bed on a clean white background Beds & loungers Paws Parade Citrus Loop ball cat toy on a clean white background Toys & play

Choose their route

Shop the way they live.

Start with the habit—not the hype. Where do they stretch, settle, watch, or return when the room goes quiet?

Stretch, scratch, survey Scratch & climb Curl up, sprawl out Beds & loungers Bat, pounce, carry Toys & play Go, tidy, make it easier Care & travel

Meet the line-up

Useful things. Unusual characters.

Pet furniture and everyday companions designed to be used, noticed, and happily left out.

View the full line-up ↗
Harvest Hideaway colorful cat tree in a bright home

The room can handle it

A pet object worth leaving out.

Start with a familiar habit, then make the object around it more joyful, more graphic, and easier to live with.

  • Start with the pet habit
  • Check the footprint and placement
  • Let color join the room
Shop scratch & climb

Still marching

More characters join in.

For scratching, lounging, carrying, and the kind of play that leaves a room looking more alive.

View the full line-up ↗

Our point of view

Make room for play.

Paws Parade is for homes where pets are part of the picture—not hidden from it. We look for objects that support recognizable pet habits while bringing their own shape, color, and character into the room.

01

Habit first

Start with how a pet rests, plays, climbs, scratches, or moves.

02

Good to live with

Consider footprint, care, placement, and everyday use.

03

Color with purpose

Let expressive design join the home without swallowing it.

A quick way to choose

Follow their habits.

Watch where your pet already returns, then choose the object that supports that rhythm.

  1. 01
    Start with the activityPick climbing, upright scratching, curling up, window watching, supervised play, or easier access before choosing a color.
  2. 02
    Measure the pet and the placeCheck resting area, platform size, product height, floor footprint, and clearances in the room.
  3. 03
    Match the scratch styleVertical stretchers tend to favor posts; cats who lounge while scratching may prefer a low round surface.
  4. 04
    Plan for care and setupFollow each product's cleaning, assembly, mounting, included-component, and inspection guidance.

Good questions

Before the parade starts.

How do I choose the right kind of product?

Start with the behavior you want to support: climbing, upright scratching, low scratching, curling up, window watching, supervised play, easier access, or everyday cleanup.

How do I know which size fits?

Measure your pet and the intended space. Compare the usable resting or platform area, overall height, floor footprint, and any window or furniture clearance before choosing.

How do I choose a scratching shape?

Cats who stretch upward often prefer a stable vertical post. Cats who scratch while crouching or lounging may prefer a lower horizontal or round surface.

How should I care for pet furniture?

Follow the care and assembly instructions supplied with the product. Inspect scratch surfaces, fabric, seams, mounts, and fasteners regularly, and stop use if anything becomes loose or damaged.

How should toys be used?

Supervise interactive play and inspect loops, feathers, cords, seams, and small parts regularly. Put worn or damaged toys out of reach.